There’s a debate raging; how low is too low for a qualified freelancer? I’m watching various debates grow, on LinkedIn and some freelancer websites, about hourly rates. The comments range from articulate and reasoned to full-on rants. Clearly this is an emotive subject...

Small businesses and start-ups are tight on resource, especially on marketing resource, so what’s important in bringing in business? It’s crucial that you clearly articulate your proposition to your target market and that people can readily access information about you...

I read an interesting article in Marketing Week this week regarding the apparent dislike of advertising across social media. It’s close to my heart as I myself find adverts on Facebook and other social platforms an irritation rather than an enhancement.

According to t...